PRESS RELEASES:
Marine Harvest Selects FreshLook Marketing to
Provide Research Information
HOFFMAN ESTATES, Ill., Aug. 16 /PRNewswire/ -- FreshLook Marketing
Group, a leading supplier of marketing research information to the
perishables industry, announces that Marine Harvest, the world's
largest aquaculture company, based in Pompano Beach, Fla., has
selected FreshLook as its provider of distribution, sales and
pricing data on fresh seafood.
FreshLook will provide Marine Harvest with monthly Internet delivery of data on over 25 different types of seafood. In addition to information on the total US, the data will be broken down into eight broad geographic regions. "We are very pleased to have earned Marine Harvest's confidence and business," said Mark Degner, president of FreshLook Marketing. "We look forward to helping them create effective sales and marketing strategies, evaluate retail promotions and identify opportunities." About Marine Harvest Marine Harvest is the world's largest aquaculture company, and the largest producer and supplier of farmed salmon in the world with distribution in more than 70 countries. Marine Harvest is a division of Nutreco, a $5 billion international agriculture and aquaculture corporation based in Amersfoort, the Netherlands. About FreshLook Marketing FreshLook Marketing Group provides scanner-based information on the sales of perishable products, including fresh fruits and vegetables, deli cheese and meats, deli prepared foods, fresh meat and seafood, in-store bakery items and bulk foods. Founded in 2000, with data provided by Information Resources, Inc. from 17,000 supermarkets, the Hoffman Estates, Illinois-based firm is a leading supplier of marketing information and category management support tools to shippers, growers, producers, vendors, consultants and retailers. For more information, contact Mark Degner at (847) 252-7466 or visit the FreshLook website at http://www.freshlookmarketing.com .
Source: FreshLook Marketing Group |
For Immediate Release
INFORMATION ON PRODUCE SALES NOW AVAILABLE TO RETAILERS
FreshLook Marketing Creates Perishables Industry’s First Syndicated
Database
Hoffman Estates, Ill., June 22, 2004 -- FreshLook Marketing Group today announced the availability of scanner-based sales information on fresh produce, with standardized category definitions and retailer-specific geographies. Designed to allow retailers to compare their performance with that of the total market in which they compete, the service is the first true category management tool for the $30+ billion U.S. produce industry.
Based on scanner data from 17,000 supermarkets and 125
retail accounts, the database includes up to two years of historical
information on approximately 120 different fruits and vegetables.
Retailers can view sales in the retailer’s market area (RMA) as well as
the broader competitive retail market area (CRMA).
“While a retailer has always been able to look at his own sales, he had no way of benchmarking his performance,” said Mark Degner, president and chief executive officer of FreshLook Marketing. “Now it is easy for him to pinpoint his strengths, weaknesses and opportunities versus the overall market.”
The FreshLook syndicated produce database provides the
retailer with economical, monthly information, standardized definitions
and the ability to accurately measure his sales results with that of the
specific geographic area in which he competes. “Without a valid means of
comparison, a retailer, for example, might be very pleased with a three
percent increase in sales of bananas in his Chicago area stores,” Degner
added. “However, he would be less satisfied if he knew that banana sales
in the overall Chicago market were up ten percent. Our database gives him
that critical perspective.” “
Many retailers are trying to differentiate their produce
departments from competition, but this is challenging because of the lack
of broad-based sales benchmarks,” said Bill
Bishop, president of Willard Bishop Consulting. “The new FreshLook data
has the potential to give retailers the answers to two questions that are
key to increasing produce sales and building overall store loyalty and
visits. They are: How do we compare, and how can we improve? We’re looking
forward to working with this unique new source of data in produce and,
ultimately, in other perishables departments.”
About FreshLook Marketing: FreshLook Marketing Group
provides scanner-based research information on perishable products,
including fresh fruits and vegetables, deli cheese and meats, deli
prepared
foods, fresh meat and seafood, in-store bakery items and bulk foods.
Founded in 2000, with data provided by Information Resources, Inc., the
Hoffman Estates, Illinois-based firm is a leading supplier of marketing
information to shippers, growers, vendors, consultants and retailers.
Retailers interested in a demonstration should contact Ed Mackowiak, vice president, at (219) 864-8426. The FreshLook website is www.freshlookmarketing.com.
Wednesday
June 28, 6:56 pm Eastern Time
Information
Resources Announces Formation of FreshLook, A Sales and Marketing Service
for Perishables
CHICAGO--(BUSINESS WIRE)
--June 28, 2000--Manufacturers, retailers and growers of perishable consumer packaged goods can now purchase targeted sales tracking information and services from FreshLook Marketing Group. FreshLook Marketing Group is a new company dedicated to providing the perishables industry with sales information and marketing insights and has been formed through the support of Information Resources, Inc. (NASDAQ:IRIC - news).
