FreshLook Marketing helps you:
Test
using in-store market conditions
Establish
test and control cells to test marketing plans
Evaluate
results of "naturally-occuring" market tests
Introduce
multiple pricing variables to test elasticity
Adjust product
mix to optimize sales/profits
Compare/contrast
alternate promotion strategies
Measure
impact of advertising alternatives
Evaluate
results from competititors' marketing efforts
Develop
fact-based Category Management Plan and test it
Sell new
programs based on actual in-market test results
FreshLook Marketing takes the guesswork out of brand planning. Base your programs on actual retail sales (not shipments) and checkout prices. Now you can use the same Category Management techniques and strategies pioneered by the Consumer Packaged Goods industry.
Tell me more:
